Resources
The Copybeast Library
“There is no better teacher than history in determining the future. There are answers worth billions of dollars in a $30 history book.” –Poor Charlie’s Almanack: The Essential Wit and Wisdom of Charles T. Munger
Advertising & Copywriting
There are five fundamentals in the writing of a good advertisement:
Get Attention
Show People an Advantage
Prove It
Persuade People to Grasp This Advantage
Ask for Action
Source: How to Write a Good Advertisement
Ogilvy on Advertising by David Ogilvy (Classic)
Confessions of an Advertising Man
Tested Advertising Methods (More examples of proven headlines)
Scientific Advertising by Claude C Hopkins (Classic)
The Boron Letters by Gary Halbert (A must-read from a copywriting legend)
Obvious Adams by Robert R Updegraff (A short story every copywriter should read)
“You need to be in the proper mindset to write copy. A quick way to get into the mindset is to read good copy. Whether it’s copy you’ve written that’s worked well in the past, or swipe file copy of other people’s sales copy, read some to get warmed up.” – Copywriting Secrets by Jim Edwards (One of my top three recommendations for all copywriting students)
Cashvertising (A good read on selling)
The Adweek Copywriting Handbook by Joseph Sugarman (Copywriting Legend)
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No by Alex Hormozi
$100M Leads: How to Get Strangers To Want To Buy Your Stuff by Alex Hormozi
Direct Marketing
DotCom Secrets by Russell Brunson
No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Extraordinary Growth and Profits by Dan Kennedy
Wealth
“Learn to sell. Learn to build. If you can do both, you will be unstoppable.”