Resources

The Copybeast Library

“There is no better teacher than history in determining the future. There are answers worth billions of dollars in a $30 history book.” –Poor Charlie’s Almanack: The Essential Wit and Wisdom of Charles T. Munger

Advertising & Copywriting

There are five fundamentals in the writing of a good advertisement:

1. Get Attention

2. Show People an Advantage

3. Prove It

4. Persuade People to Grasp This Advantage

5. Ask for Action

Source: How to Write a Good Advertisement

Ogilvy on Advertising by David Ogilvy (Classic)

Confessions of an Advertising Man

Tested Advertising Methods (More examples of proven headlines)

Scientific Advertising by Claude C Hopkins (Classic)

The Boron Letters by Gary Halbert (A must-read from a copywriting legend)

Obvious Adams by Robert R Updegraff (A short story every copywriter should read)

“You need to be in the proper mindset to write copy. A quick way to get into the mindset is to read good copy. Whether it’s copy you’ve written that’s worked well in the past, or swipe f…