⚡About Copybeast: Email Marketing Mastery
“A good email campaign is like a racehorse; keep running it until it stops selling,” –Luis Lozano, founder of Copybeast
From:
Just West of Otay Lakes
Hey – It’s Luis.
S - Story
Back in 2002, my brother and I started a digital media company in our parents' garage. One day, I ordered David Ogilvy's Ogilvy on Advertising. Those pages were filled with winning ad examples that opened my eyes to the power of copywriting. When I wrote my first marketing campaign using Ogilvy's principles, it brought in real sales for our tiny startup. That moment changed everything.
P - Principle
The core principle that drives Copybeast is something I learned early: great marketing isn't about creativity – it's about results.
Every successful campaign leaves clues. You can create predictable revenue growth by studying what works, saving examples, and testing new ideas. I call this the "Copybeast Method" – collecting and using proven marketing pieces to build reliable sales systems.
A - Analysis
Let me show you what I mean. Take Costco's famous free samples program. According to Robert Cialdini's research, products from beer to frozen pizza see huge sales jumps after offering samples.
Why?
Because of reciprocity—when people get something for free, they naturally want to give back. This same principle works in email marketing. Provide valuable insights first, and sales follow naturally.
R - Results
This approach has helped me and my clients achieve consistent growth. Here's what makes a true Copybeast:
We build libraries of winning campaigns
We study successful marketing pieces
We test constantly to beat our controls
We focus on multiplying revenue
We turn marketing insights into profit
K - Key Action
Ready to grow your e-commerce revenue? Here's your first step: Subscribe to Copybeast for free. Every first and third Tuesday, I'll send you:
Real campaign breakdowns
Proven email templates
Revenue-growing tactics
Strategies scaled for $1-3M businesses
Talk soon,
Luis Lozano
Founder and Editor, Copybeast
P.S. Subscribe to Copybeast for free, and I will send you a gift.
Disclosure: Some links throughout the site are affiliate links. I may earn affiliate commissions from Amazon and others for qualifying purchases.
