🏆 "Back Your Winners" Like Nike Does

One product. 12 million sales. Here's their playbook.

Feb 14, 2025

∙ Paid

"Concentrate your time, your brains, and your advertising money on your successes. Back your winners, and abandon your losers." –David Ogilvy, Ogilvy on Advertising

From: Just West of Otay Lakes

Hey – It’s Luis.

I picked up pickleball last week and played five days straight – including games with my son and brother this weekend. I'm hooked. I shared a saying with my thirteen-year-old, who's a junior tennis player: "We only win or learn how to improve our game." With that mindset, we only get better.

S - Story

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A guest post by

Luis Lozano

I help entrepreneurs find the direct path to results—hidden in plain sight or the opposite of what everyone else does. 20 years in e-commerce taught me the best strategies are often the simplest ones others overlook.