🏆 "Back Your Winners" Like Nike Does

One product. 12 million sales. Here's their playbook.

Feb 14, 2025

∙ Paid

"Concentrate your time, your brains, and your advertising money on your successes. Back your winners, and abandon your losers." –David Ogilvy, Ogilvy on Advertising

From: Just West of Otay Lakes

Hey – It’s Luis.

I picked up pickleball last week and played five days straight – including games with my son and brother this weekend. I'm hooked. I shared a saying with my thirteen-year-old, who's a junior tennis player: "We only win or learn how to improve our game." With that mindset, we only get better.

S - Story

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A guest post by

Luis Lozano

Practical notes for premium founders who want consistent cash flow without discounting their brand. Email playbooks, growth systems, and mindset shifts that work in the real world. Each note gives you a simple move you can use today.